{"id":85122,"date":"2022-07-01T19:12:21","date_gmt":"2022-07-01T17:12:21","guid":{"rendered":"https:\/\/cavalor.com\/?post_type=job-openings&#038;p=85122"},"modified":"2022-07-05T16:03:37","modified_gmt":"2022-07-05T14:03:37","slug":"marketing-communications-manager","status":"publish","type":"job-openings","link":"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/","title":{"rendered":"Marketing Communications Manager (ie. Cavalor)"},"content":{"rendered":"\n<p>Under the Versele-Laga corporate family in the United States, we have three core company brands that produce equine, pigeon and pet foods, supplements and care products: <strong>Cavalor<\/strong>, Versele-Laga, and Higgins Premium Pet Foods. &nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><em><strong>Cavalor<\/strong>, operating out of Dalton, Georgia, produces superior horse nutrition, supplements and care products that are fed by the top riders, breeders and enthusiasts in the world. The Cavalor brand approach is scientific nutrition based and targeted to those who want to feed the best and insure a long healthy life for their horses.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/cavalor.com\/wp-content\/uploads\/2022\/06\/Cavalor_feed_bucket-1024x400.jpg\" alt=\"\" class=\"wp-image-84932\" srcset=\"https:\/\/cavalor.com\/wp-content\/uploads\/2022\/06\/Cavalor_feed_bucket-1024x400.jpg 1024w, https:\/\/cavalor.com\/wp-content\/uploads\/2022\/06\/Cavalor_feed_bucket-600x234.jpg 600w, https:\/\/cavalor.com\/wp-content\/uploads\/2022\/06\/Cavalor_feed_bucket-300x117.jpg 300w, https:\/\/cavalor.com\/wp-content\/uploads\/2022\/06\/Cavalor_feed_bucket-768x300.jpg 768w, https:\/\/cavalor.com\/wp-content\/uploads\/2022\/06\/Cavalor_feed_bucket.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Versele-Laga USA and Higgins Premium Pet Foods, operating out of Miami, Florida, produces premium companion bird, small animal and pigeon foods, supplements and care products. Both companies are committed to providing pets with the highest quality, natural foods made without the use of artificial colors, preservatives or flavorings.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Job Objectives:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Plan, coordinate and implement the organization\u2019s marketing messaging across all communication channels including print and digital media.<\/li><li>Ensure that key, strategic messages are communicated effectively to target audiences within a multi-channel distribution network.<\/li><li>Produce and manage marketing assets as well as a liaison with outside sourcing firms that produce marketing, advertising, and promotions collateral.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Responsibilities &amp; Duties:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Build and maintain brand awareness of three corporate brands via multiple media channels. This includes communication for new product launches, rolling out of marketing activities for distribution channel partners, and coordinating events and promotional activities with the sales team.<\/li><li>Translate the European brand guidelines and initiatives to the respective markets<\/li><li>Apply &amp; adjust European marketing assets for better application to the North American market.<\/li><li>Devise and implement a marketing plan to support the achievement of sales targets.<\/li><li>Attend key customer events, trade shows and meetings as necessary to stay connected with the customer and sales team needs.<\/li><li>Plan and execute a monthly social media calendar for deployment of promotions strategy and messaging.<\/li><li>Manage marketing budgets and promotional activities to ensure most effective use of funds.<\/li><li>Leverage the investments in Cavalor sponsored riders and breeders for better brand awareness and credibility via association as brand ambassadors.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Required Qualifications:<\/strong><a><\/a><a><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Bachelor\u2019s degree or equivalent.<\/li><li>Minimum 3 years experience in wholesale\/distribution channel marketing.<\/li><li>Experience in digital marketing campaigns and website analytics tools like Google Analytics.<\/li><li>Experience managing a communications calendar.<\/li><li>Excellent attention to detail, both for editing copy and consistency in style\/tone across all content.<\/li><li>Proficient knowledge of MS Office &amp; typical communications programs.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Desired Personality Traits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Well organized, team player that is also a good listener.<\/li><li>Energetic and goal focused with the ability to face challenges with a positive attitude.<\/li><li>Passionate and able to provide innovative solutions to meet established objectives.<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Compensation and Benefits:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Starting salary range of $60 \u2013 $65k, depending on experience.<\/li><li>Health, dental, vision, and 401(K) contribution plan benefits available.<\/li><li>Reimbursed business travel expenses.<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>For more information about this job opening and\/or to send your CV and motivation contact David Mortier &#8211; international sales developer Cavalor &#8211; phone: 770 558 7342 or mail: <a href=\"mailto:david.mortier@verla.be\">david.mortier@verla.be<\/a>. <\/p>\n","protected":false},"template":"","class_list":["post-85122","job-openings","type-job-openings","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Job opening: marketing communications manager (ie. Cavalor)<\/title>\n<meta name=\"description\" content=\"Cavalor, operating out of Dalton, Georgia, produces superior horse nutrition, supplements and care products that are fed by the top riders, breeders and enthusiasts in the world. The Cavalor brand approach is scientific nutrition based and targeted to those who want to feed the best and insure a long healthy life for their horses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Communications Manager (ie. Cavalor)\" \/>\n<meta property=\"og:description\" content=\"Cavalor, operating out of Dalton, Georgia, produces superior horse nutrition, supplements and care products that are fed by the top riders, breeders and enthusiasts in the world. The Cavalor brand approach is scientific nutrition based and targeted to those who want to feed the best and insure a long healthy life for their horses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Cavalor\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/yourcavalor\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-05T14:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cavalor.com\/wp-content\/uploads\/2022\/06\/Cavalor_feed_bucket-1024x400.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@cavalor\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/job-openings\\\/marketing-communications-manager\\\/\",\"url\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/job-openings\\\/marketing-communications-manager\\\/\",\"name\":\"Job opening: marketing communications manager (ie. Cavalor)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/job-openings\\\/marketing-communications-manager\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/job-openings\\\/marketing-communications-manager\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cavalor.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Cavalor_feed_bucket-1024x400.jpg\",\"datePublished\":\"2022-07-01T17:12:21+00:00\",\"dateModified\":\"2022-07-05T14:03:37+00:00\",\"description\":\"Cavalor, operating out of Dalton, Georgia, produces superior horse nutrition, supplements and care products that are fed by the top riders, breeders and enthusiasts in the world. The Cavalor brand approach is scientific nutrition based and targeted to those who want to feed the best and insure a long healthy life for their horses.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/job-openings\\\/marketing-communications-manager\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cavalor.com\\\/en-us\\\/job-openings\\\/marketing-communications-manager\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/job-openings\\\/marketing-communications-manager\\\/#primaryimage\",\"url\":\"https:\\\/\\\/cavalor.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Cavalor_feed_bucket-1024x400.jpg\",\"contentUrl\":\"https:\\\/\\\/cavalor.com\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Cavalor_feed_bucket-1024x400.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/job-openings\\\/marketing-communications-manager\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Job openings\",\"item\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/job-openings\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Marketing Communications Manager (ie. Cavalor)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/#website\",\"url\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/\",\"name\":\"Cavalor\",\"description\":\"Nutrition for horses\",\"publisher\":{\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/#organization\",\"name\":\"Cavalor\",\"url\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/cavalor.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cavalor-logo.png\",\"contentUrl\":\"https:\\\/\\\/cavalor.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cavalor-logo.png\",\"width\":696,\"height\":696,\"caption\":\"Cavalor\"},\"image\":{\"@id\":\"https:\\\/\\\/cavalor.com\\\/en-us\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/yourcavalor\",\"https:\\\/\\\/x.com\\\/cavalor\",\"https:\\\/\\\/nl.linkedin.com\\\/company\\\/cavalor\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/CavalorVideo\"],\"description\":\"From the first steps in the world of equestrian sport to the ultimate partnership of horse and rider: we are here to accompany you on your journey. We assist you in making the right feed decisions to bring out the best in you and your horse. Not as a quick fix, but with a view to the horizon. We\u2019re committed to good health inside and out. Our products are created to meet the needs of your horse in any sport, any phase of life, and any specific requirements. Ambition is what drives us and makes us grow. All of us. At Cavalor, we challenge ourselves to gain more knowledge and improve continuously. That\u2019s how we develop our products; every product is borne of a rational and unique view on equine feeding and care \u2013 supported by scientific research and driven by the desire for the health of the horse and the meeting of its needs.\",\"email\":\"info@cavalor.com\",\"telephone\":\"+32 (0)9 220 25 25\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Job opening: marketing communications manager (ie. Cavalor)","description":"Cavalor, operating out of Dalton, Georgia, produces superior horse nutrition, supplements and care products that are fed by the top riders, breeders and enthusiasts in the world. The Cavalor brand approach is scientific nutrition based and targeted to those who want to feed the best and insure a long healthy life for their horses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Communications Manager (ie. Cavalor)","og_description":"Cavalor, operating out of Dalton, Georgia, produces superior horse nutrition, supplements and care products that are fed by the top riders, breeders and enthusiasts in the world. The Cavalor brand approach is scientific nutrition based and targeted to those who want to feed the best and insure a long healthy life for their horses.","og_url":"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/","og_site_name":"Cavalor","article_publisher":"https:\/\/www.facebook.com\/yourcavalor","article_modified_time":"2022-07-05T14:03:37+00:00","og_image":[{"url":"https:\/\/cavalor.com\/wp-content\/uploads\/2022\/06\/Cavalor_feed_bucket-1024x400.jpg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@cavalor","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/","url":"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/","name":"Job opening: marketing communications manager (ie. Cavalor)","isPartOf":{"@id":"https:\/\/cavalor.com\/en-us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/#primaryimage"},"image":{"@id":"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/cavalor.com\/wp-content\/uploads\/2022\/06\/Cavalor_feed_bucket-1024x400.jpg","datePublished":"2022-07-01T17:12:21+00:00","dateModified":"2022-07-05T14:03:37+00:00","description":"Cavalor, operating out of Dalton, Georgia, produces superior horse nutrition, supplements and care products that are fed by the top riders, breeders and enthusiasts in the world. The Cavalor brand approach is scientific nutrition based and targeted to those who want to feed the best and insure a long healthy life for their horses.","breadcrumb":{"@id":"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/#primaryimage","url":"https:\/\/cavalor.com\/wp-content\/uploads\/2022\/06\/Cavalor_feed_bucket-1024x400.jpg","contentUrl":"https:\/\/cavalor.com\/wp-content\/uploads\/2022\/06\/Cavalor_feed_bucket-1024x400.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/cavalor.com\/en-us\/job-openings\/marketing-communications-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cavalor.com\/en-us\/"},{"@type":"ListItem","position":2,"name":"Job openings","item":"https:\/\/cavalor.com\/en-us\/job-openings\/"},{"@type":"ListItem","position":3,"name":"Marketing Communications Manager (ie. Cavalor)"}]},{"@type":"WebSite","@id":"https:\/\/cavalor.com\/en-us\/#website","url":"https:\/\/cavalor.com\/en-us\/","name":"Cavalor","description":"Nutrition for horses","publisher":{"@id":"https:\/\/cavalor.com\/en-us\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cavalor.com\/en-us\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/cavalor.com\/en-us\/#organization","name":"Cavalor","url":"https:\/\/cavalor.com\/en-us\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cavalor.com\/en-us\/#\/schema\/logo\/image\/","url":"https:\/\/cavalor.com\/wp-content\/uploads\/2025\/03\/cavalor-logo.png","contentUrl":"https:\/\/cavalor.com\/wp-content\/uploads\/2025\/03\/cavalor-logo.png","width":696,"height":696,"caption":"Cavalor"},"image":{"@id":"https:\/\/cavalor.com\/en-us\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/yourcavalor","https:\/\/x.com\/cavalor","https:\/\/nl.linkedin.com\/company\/cavalor","https:\/\/www.youtube.com\/user\/CavalorVideo"],"description":"From the first steps in the world of equestrian sport to the ultimate partnership of horse and rider: we are here to accompany you on your journey. We assist you in making the right feed decisions to bring out the best in you and your horse. Not as a quick fix, but with a view to the horizon. We\u2019re committed to good health inside and out. Our products are created to meet the needs of your horse in any sport, any phase of life, and any specific requirements. Ambition is what drives us and makes us grow. All of us. At Cavalor, we challenge ourselves to gain more knowledge and improve continuously. That\u2019s how we develop our products; every product is borne of a rational and unique view on equine feeding and care \u2013 supported by scientific research and driven by the desire for the health of the horse and the meeting of its needs.","email":"info@cavalor.com","telephone":"+32 (0)9 220 25 25"}]}},"_links":{"self":[{"href":"https:\/\/cavalor.com\/en-us\/wp-json\/wp\/v2\/job-openings\/85122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cavalor.com\/en-us\/wp-json\/wp\/v2\/job-openings"}],"about":[{"href":"https:\/\/cavalor.com\/en-us\/wp-json\/wp\/v2\/types\/job-openings"}],"wp:attachment":[{"href":"https:\/\/cavalor.com\/en-us\/wp-json\/wp\/v2\/media?parent=85122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}