The FEI and Belgian based equine nutrition brand Cavalor have extended their commercial agreement for a further five years, with digital activations playing a key role in the new partnership agreement. The agreement with Cavalor, the FEI’s Official Nutrition Partner and Title Partner of the FEI Best Groom Award, was officially renewed at the recent FEI Hybrid General Assembly in Antwerp (BEL).

A world leader in equine nutrition for high-performance horses, Cavalor has helped thousands of horse owners and athletes achieve top level performance through proper nutrition and care. “Cavalor is a valued FEI partner, and their continued commitment and support is testimony to the strength of our partnership,” FEI President Ingmar De Vos said. “The commercial landscape has changed considerably since we first entered into our agreement with Cavalor in 2019. In addition to ‘traditional’ channels of sponsorship, the FEI’s social media and digital platforms can now provide Cavalor with more opportunities for brand visibility, and deeper exposure to an engaged audience.

“Cavalor’s value goes well beyond just the products it provides, and we are looking forward to helping them find creative ways of taking their in-house expertise on equine nutrition to a more international audience. Cavalor will now have an opportunity to create targeted advertising campaigns and present educational videos on the FEI’s social channels, which we know are highly valued and appreciated by our knowledgeable online audience.”

Cavalor President Peter Bollen was in Antwerp at the FEI Awards Gala presented by Longines to hand the Cavalor FEI Best Groom Award to Sweden’s Marie Johansson in recognition of her hard work looking after the horses ridden by Dressage athlete Patrik Kittel. The award is given each year to grooms who work behind the scenes providing the best possible care for their equine athletes. Carmen Thiemann (GER), groom to Eventing legend Ingrid Klimke and the 2020 recipient of the award, was also present at the ceremony in Belgium.

“Cavalor’s products are based on years of intense research and development, the selection of the highest quality ingredients, as well as strict manufacturing and quality control processes,” Peter Bollen explained. “Our partnership with the FEI reflects this attention that we give to quality and we are proud to work with an organisation that holds itself to same high standard as we do in terms of horsecare and wellbeing. The new terms of our agreement open up a whole host of possibilities in terms of audience engagement and we look forward to working with the FEI to bring these ideas to life.”

About Fédération Equestre Internationale (FEI) www.fei.org

The FEI is the world governing body for horse sport recognised by the International Olympic Committee (IOC) and was founded in 1921. Equestrian sport has been part of the Olympic movement since the 1912 Games in Stockholm. The FEI is the sole controlling authority for all international events in the Olympic sports of Jumping, Dressage and Eventing, as well as Driving, Endurance and Vaulting. The FEI became one of the first international sports governing bodies to govern and regulate global para sport alongside its seven able-bodied disciplines when Para Dressage joined its ranks in 2006. The FEI now governs all international competitions for Para Dressage and Para Driving.

About Cavalor (www.cavalor.com)

Cavalor, a global brand and world leader in equine nutrition, offers a complete line of horse nutrition and care products that are available in more than 50 countries worldwide. The company’s foundation is based on the core values of innovation, quality and results with Cavalor dedicated to inventing, manufacturing and distributing the highest quality equine nutrition products. With the health, performance and happiness of all horses at the forefront of its work, the Cavalor product line covers the entire equine lifecycle, from a foal’s first steps all the way to its retirement. Their top quality products are used by advanced riders for their high performance horses particularly “when the result counts.”