Under the Versele-Laga corporate family in the United States, we have three core company brands that produce equine, pigeon and pet foods, supplements and care products: Cavalor, Versele-Laga, and Higgins Premium Pet Foods.     

Cavalor, operating out of Dalton, Georgia, produces superior horse nutrition, supplements and care products that are fed by the top riders, breeders and enthusiasts in the world. The Cavalor brand approach is scientific nutrition based and targeted to those who want to feed the best and insure a long healthy life for their horses.

Versele-Laga USA and Higgins Premium Pet Foods, operating out of Miami, Florida, produces premium companion bird, small animal and pigeon foods, supplements and care products. Both companies are committed to providing pets with the highest quality, natural foods made without the use of artificial colors, preservatives or flavorings.

Job Objectives: 

• Plan, coordinate and implement the organization’s marketing messaging across all communication channels including print and digital media.
• Ensure that key, strategic messages are communicated effectively to target audiences within a multi-channel distribution network.
• Produce and manage marketing assets as well as a liaison with outside sourcing firms that produce marketing, advertising, and promotions collateral.

Responsibilities & Duties:

• Build and maintain brand awareness of three corporate brands via multiple media channels. This includes communication for new product launches, rolling out of marketing activities for distribution channel partners, and coordinating events and promotional activities with the sales team.
• Translate the European brand guidelines and initiatives to the respective markets
• Apply & adjust European marketing assets for better application to the North American market.
• Devise and implement a marketing plan to support the achievement of sales targets.
• Attend key customer events, trade shows and meetings as necessary to stay connected with the customer and sales team needs.
• Plan and execute a monthly social media calendar for deployment of promotions strategy and messaging.
• Manage marketing budgets and promotional activities to ensure most effective use of funds.
• Leverage the investments in Cavalor sponsored riders and breeders for better brand awareness and credibility via association as brand ambassadors.

Required Qualifications:

• Bachelor’s degree or equivalent.
• Minimum 3 years experience in wholesale/distribution channel marketing.
• Experience in digital marketing campaigns and website analytics tools like Google Analytics.
• Experience managing a communications calendar.
• Excellent attention to detail, both for editing copy and consistency in style/tone across all content.
• Proficient knowledge of MS Office & typical communications programs.

Desired Personality Traits:

• Well organized, team player that is also a good listener.
• Energetic and goal focused with the ability to face challenges with a positive attitude.
• Passionate and able to provide innovative solutions to meet established objectives.

Compensation and Benefits:

• Starting salary range of $60 – $65k, depending on experience.
• Health, dental, vision, and 401(K) contribution plan benefits available.
• Reimbursed business travel expenses.

For more information about this job opening and/or to send your CV and motivation contact David Mortier – international sales developer Cavalor – phone: 770 558 7342 or mail: david.mortier@verla.be.